Cómo hemos cambiado

Citroën
2026

Role:

Art Director

Agency:

Havas Creative

TV campaign for Citroën. Through a story of reconnection, the brand portrays its renewed relationship with consumers, symbolizing how both have evolved over time. The narrative is built around a reinterpretation of the iconic 90s song “Cómo hemos cambiado,” performed by Natalia Lacunza, adding a contemporary and emotional layer to the piece. The campaign highlights Citroën’s transformation, focused on improving its designs and engines.