Resistance

Brother Ad School
2026

Role:

Art Direction

Agency free project

Campaign for Brother Madrid. Through a powerful and symbolic narrative, the school celebrates its tenth anniversary by portraying creativity as an act of resistance, highlighting the importance of standing up for ideas with conviction. Built around the message “10 years teaching how to defend what you love,” the piece uses a war-inspired metaphor to represent the creative process as a battle of persistence, intuition, and character. Developed as a collective project with the participation of alumni, it reinforces the school’s community-driven philosophy and its connection to real-world professional experience.